But against this backdrop, social media business sites are at a huge risk of cyberattacks, online scams, and fraud. Cybercriminals use different types of methods to launch cyberattacks, breach privacy, and hack your business’s social media accounts. If they take over your account, they can destroy your business, brand reputation, steal your valuable data, and hard-earned money. Hence, you must use the best safety practices while you are using social media. Creating a powerful password is the primary thing you have to take care of. This write-up describes to you how to protect your Business’s Social Media accounts from cyberattacks, online scams, and malware infections lurking in the dark.
What are the Best Password Practices for a Business's Social Media?
Strong, Unique Passwords
- Make passwords at least 12 characters long (longer is better).
- Use a mix of big and small letters, numbers, and symbols.
- Avoid easily guessable passwords like pet names, phone numbers, house no.
- Do not use the same password to protect multiple accounts.
- Use a different password for every social media account.
Multi-factor Authentication (MFA)
Regular Password Changes
Password Management
- Use a password manager to save and organize strong passwords.
- If you write passwords down, keep them in a safe place.
- Never share your passwords with others.
Do not save your passwords on weak browsers. - Never write passwords on sticky notes or leave them out in the open.
- Change your passwords regularly for better security.
Access Control
- Review and update the apps connected to your business profiles.
- When in doubt, don’t connect an app until you’re sure it’s safe.
Social Media Policy
Review and Monitor Your Accounts
- Regularly check your social media activity for anything unusual.
- Review account login history to spot unauthorized access.
- Report any suspicious activity to the platform immediately.
- Update your password if you notice anything out of the ordinary.
- Turn on alerts or notifications for new logins or changes.
- Stay aware and act quickly if you suspect a security breach.
Third-Party App Security
- Avoid connecting unsafe third‑party apps to your social media.
- Only use apps that are trusted and have strong security measures.
- Check the permissions the app is asking for before you grant access.
- Remove PUA from your account settings and business devices.
Employee Education
Final Thoughts
Social media has become a staple online platform for every individual in this digital age. Using social media for business promotion and digital marketing is a good idea to promote a business and boost ROI. But you have to use the best security measures to protect your business’s social media channels from malicious actors. You need to employ good, robust security measures to protect your accounts from hackers, scammers, and online fraudsters. You have to implement best security practices to protect your business as well as your clients’ data. These practices help you create a positive brand image and win the trust of your customers. With these defense exercises, you will stay on track, keep evolving, and generate revenue from your online business.
